Cathy Davidson is the John Hope Franklin Humanities Institute Professor of Interdisciplinary Studies and Ruth F. Devarney Professor of English at Duke University. She served as Duke University’s (and the nation’s) first vice provost for interdisciplinary studies from 1998 to 2006, and helped to create several programs including the Center for Cognitive Neuroscience and the program in Information Science + Information Studies (ISIS). She is the co-founder of the Humanities, Arts, Sciences, and Technology Advanced Collaboratory, HASTAC (“haystack”). Cathy serves on the board of advisors to the John D. and Catherine T. MacArthur Foundation’s Digital Media and Learning initiative and began a six-year term on the National Council on the Humanities in mid-2011. Her most recent book is Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn (2011). She earned her Ph.D. in english at the State University of New York at Binghamton.