William Massy is Professor Emeritus of Higher Education and former Vice President for Business and Finance at Stanford University, where he also served as vice provost for research, acting provost, professor and associate dean at the Graduate School of Business, and director of the Stanford Institute for Higher Education Research. Bill is currently an independent consultant to universities worldwide, focusing on quality and productivity issues in higher education. Bill’s most recent books include Academic Quality Work: A Handbook for Improvement (2007) with Stephen Graham and Paula Short; Remaking the American University: Market-Smart and Mission-Centered (2005) with Robert Zemsky and Gregory Wegner; and Honoring the Trust: Quality and Cost Containment in Higher Education (2003). In 2000, his full-scale computer simulation of university behavior, Virtual U., was released by the Alfred P. Sloan Foundation. Bill serves on the National Research Council’s Panel on Measuring Higher Education Productivity and on the Forum for the Future of Higher Education’s board. He has presented papers and moderated panels at several Aspen symposia. Bill earned his Ph.D. in Economics from MIT.